Your website is your business’ window to the world. Search Engine Optimization helps potential customers to find your window, then your door, and then walk in and take a look around. You can encourage viewer traffic by claiming your google map listing.
By claiming your listing you have the chance to share even more information about your business with Google. Google Places joins users and their local businesses, both online and in the real world. The organic listings that are appear right below the map are not bad, but there is no comparison to a top listing. A top listing on the map typically will mean a flood of new business for you. Consider how your customers might be looking for you.