“SEOs must now look at their work through a holistic lens that takes into account all elements of a site. Things like design, user experience, and truly engaging content are now all considered by Google in algorithmically measurable ways. User metrics are critical as well.
If this boils down to a few specific points, it is that testing and consideration of all elements of a site’s performance and quality are now critical to strong, lasting rankings. Simple adherence to best practices for traditional SEO elements might not be enough to help your site rank better in the long run.”
How can you improve your search rankings? Just click here!
Read the entire article