How to Make Money with Social Media Marketing Outline

Process

  1. Develop a strategy
  2. Create a plan
  3. Measure Success
  4. Adjust
  5. Repeat

Who

Compile your company’s story

  • Ask yourself: “Who am I? What can my company do for people? What makes my company different from everyone else?”
  • Determine the voice and personality for your company
  • Who is your current audience?
  • Who are you trying to target?
  • What do they want/need?

What

  • What is your goal for social media?
  • What is your goal for each platform?
    Making money isn’t specific enough! How do you want to accomplish this?
    Example:

Where

  • What social media sites should you use?
  • Where are your current clients congregating online?
  • There are a lot of people who are active on social networking sites. This is a hot spot for a captive audience that means business opportunities for you!

Why

What does this do for your business?

  • Spread the word about your business
  • Drive brand engagement
  • Get links back to your site
  • Promoting your products

When

  • The ideal time to post on each platform can be different for everyone
  • Determine this by checking when your fans, follower, etc. are checking their profiles, when they are most active, when they are posting, etc.
    For example, the best time for ClickCom to posts blogs are at about 10:00 AM on Wednesdays

How

  • Create a plan
  • Sales funnel
  • Automate
  • Integrate

Sales funnel

Create a sales funnel to turn interactions into conversions

  • Marketing drives prospects to sales
  • Sales nurtures those leads and turns them into business

Example:

Automate

How you can use social media effectively

  • Connect your social accounts so that posting on Facebook will automatically post on twitter or vice-versa.
  • Automatically follow back on twitter
  • Schedule out posts ahead of time

Integrate

Coordinate each and every piece of your social media marketing to improve consistency and increase productivity

  • Leverage content production across multiple channels
  • Post from one place to your chosen social accounts
    At ClickCom we use Hootsuite for it’s user-friendly interface, analytics, and platform options.

Measure Success

  • Determine the different metrics that you would like to measure and what different analytics are readily available.

Adjust

  • See what works. See what doesn’t.
  • Make the necessary adjustments to achieve your desired goal.

Repeat

  • Continue to evaluate your strategy. Ask questions. Interact. Repeat

Overview

  1. Develop a strategy
  2. Create a plan
  3. Measure Success
  4. Adjust
  5. Repeat