City Sweets

Three distinct thoughts occur to me as I reflect on our decision to partner with ClickCom to redesign and provide our web site service.

First is that I cannot fully express how delighted we are with the appearance of our web site.  Clearly, City Sweets is presented as a principal competitor in the marketplace.  It provides a real representation of what we do and who we are.  Additionally, we view our site as a resource that is alive-and-well and a very productive member of our staff!  This is because the site is not static.  It can be modified in any manner desired at any time simply by someone from City Sweets making a needed change, addition or deletion to the appropriate section of the site.  We do not need to rely on a third party to change or update our site.  We do it in-house real-time.  The benefits of this feature are invaluable.

Secondly, I continue to be very pleased with the support we receive from the staff at ClickCom.  Jon Szymanski produced everything he proposed during the evaluation process.  Kevin Frye painstakingly guided me through the learning process of how to become the City Sweets in-house webmaster.  Kudos to Kevin!

Thirdly and although we are not yet using several additional features offered through the ClickCom web service program, we are discussing how to incorporate a newsletter into our marketing plan.  The next step will be to see how “Audio” can facilitate our efforts to enable our customers to easily make a good purchasing decision on any of our products or services.  These features and others will enable City Sweets, a small business, to use state of the art technology to keep ahead of our competitors and remain a leader in the marketplace.

R. Jack Hayman, CCO
City Sweets & Signature Selections, Inc.
www.city-sweets.com