Pay Per Click: A Vital Tool in Your Digital Advertising and Internet Marketing Arsenal

By investing in a pay per click campaign, a company can increase their search engine rankings and enjoy a measurable return on their initial investment. The idea behind pay per click is that a business bids on an ad – each time a user clicks on the ad, that user is sent to that company’s website.

Each click costs a certain amount. The more common and/or popular a keyword or phrase the more expensive it is when some one clicks the advertisement. Pay per click advertising is an extremely effective way to stay on top of competitive markets.

Why should my company have a pay per click campaign?

Pay per click has played a crucial role in many successful digital marketing plans. One of the benefits to pay per click is that it can generate traffic immediately. It’s great for special promotions, geo-targeting, and focusing on target markets.