Accomplish Your Goals With a Great Mobile Strategy
The mobile web has exploded in recent years and continues to grow. It seems like everyone is using a SmartPhone, iPhone, iPad, Droid Device, etc. Businesses and organizations of all sizes and types are embracing the mobile web and reaping rewards. They are connecting with a wider audience and offering unique user experiences to their customers.
When it comes to mobile, there is no one-size-fits-all. Mobile will have a simpler look and feel than your website. You will want to build more concise and “one touch” features into your mobile websites and mobile applications. Effective mobile strategies vary widely between organizations and must be tailored to meet your goals and resources. Mobile strategy is a different but integral part of your overall web strategy. The key is to build your own personal corporate strategy based on your specific “entire” customer experience.
How do your prospects, clients, vendors and suppliers use mobile or want to use mobile to interact with your business? Answer that question and you have a good start to a mobile plan and then can build a mobile strategy.
These are a few of the questions ClickCom.com will ask you as we build your mobile strategy together.
- Do you know your target audience?
- How will you get new customers using mobile?
- How can you help build loyalty among your customer base using mobile?
- How can you better support your customer’s needs and desires using mobile?
- How can you gain customer and product feedback and insight using mobile?
Create a custom branded app that lives on your customers’ mobile device. Incorporate features that will simplify the user experience and engage your customers. This will build loyalty around your company’s brand.
|Some of the features that are important to mobile for mobile apps are:|
A mobile website delivers an optimized, and often unique, experience to visitors who view your site from a phone or other mobile device. How much your mobile site differs from your desktop site depends on your goals and your users expectations.
An Integrated Strategy
Like other marketing and communication initiatives, an integrated strategy is crucial to getting the most out of the mobile web. Considerations include how to manage various components, how to promote new tools, and how to integrate with your existing systems and procedures. It is also important to prepare for new opportunities and expectations that will arise.
Like any good strategy: Know your prospect, Set Goals and Objectives, Measure, Adjust, Repeat.